FEATURE | We Will Be Story Tellers

“There are two primary ways to share knowledge. You can PUSH information out, or you can PULL them in with a story.”
(Photo by Reagan Sports)
(Photo by Reagan Sports)
MONTREAL, QC. — As we know, hockey fans can find information about their favorite team from a plethora of websites. The internet is flooded by sites with scores, game summaries and basic information fed by news services — so much so, that they are barely recognizable from one another.
Another grouping of sites are the so-called ‘fast food’ pages of hockey. They offer provocative headlines, beguiling  rumours and slick photos in a tabloid format. Also known as click bait, these websites drive traffic to their ads, offering limited content beyond the sensational and are usually characterized by being highly untrustworthy.
Then there are the mainstream operations whose online presence is an afterthought to their regular focus.  The sites and their journalists are happy to use their large infrastructure to push information to their subscribers but are unwilling, or find it much more difficult, to engage with typical fans.
We provide news and information. But we go well beyond that offering insight, opinion and analysis. We strive to ensure that our content is accurate, holding to the belief that being right is more important than being first.
We are committed to building a global community of passionate hockey fans and work to actively engage them in dialogue and debate.
We innovate, challenge ourselves and reinvent.
There are sites who try to copy what we have built (some quite directly) but why would readers go anywhere else when we did it first and we do it better?
It’s up to each of member of the Rocket Sports team us to ensure that we are strengthening the founding principles of our site, fundamental to journalism.
Truth. Accuracy. Fairness. Independence. Accountability.
So let’s continue to write intriguing articles with well-researched content, support fellow team members and interact with our community.
Let others push information. We will be story tellers!

Rocket Sports Media Launches Four New Hockey Publications

MEDIA RELEASE

Rocket Sports Media Launches Four New Hockey Publications

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Habs fan in Vitória, Brazil (Photo by Anna Lombardi)

MONTREAL, QC. – This summer, Rocket Sports Media, Inc. (RSM) has launched a series of new websites to meet the growing global demand for hockey information via its All Habs Hockey Magazine brand.

All Habs has been the digital leader for providing original content to fans of the Montreal Canadiens in four languages:  English, French, Spanish and Brazilian-Portuguese.  This multilingual collection has been housed, until now, all on the AllHabs.net platform.  In addition, the website reported on the Hamilton Bulldogs, the AHL affiliate of the Montreal Canadiens.

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As of this summer, a separate site was developed for each of these areas of focus, resulting in the rollout of:

Le Magazine All Habs    (fr.allhabs.net)

All Habs Brasil / All Hockey Brasil            (br.allhabs.net / hockeybrasil.com)

Bulldogs Hockey Report               (bulldogs.allhabs.net / bulldogshockeyreport.com)

The Spanish site, All Habs en Espanol, will be unveiled in the fall.

In addition, RSM is complimenting this phase of expansion with an English-Czech bilingual website focusing on Czech hockey prospects playing in Europe and North-America building upon a popular AllHabs.net column from its Czech based correspondent.

The Czech List   (czechlist.allhabs.net / theczechlist.com)

Each of the four new websites are built upon the same popular magazine format as All Habs, featuring trusted information, accurate analysis, diverse opinions and fan-focused columns. The expansion further meets the RSM ongoing goal to provide original content to its readers in their language of choice.  The enhanced experience includes readers of its flag-ship site, All Habs, which results in improved navigability.

As a sports and entertainment media company, Rocket Sports Media continues to maintain its strong position in the industry by maturing and evolving its portfolio of brands to nimbly respond to changes in the marketplace. RSM continues to bring more choice and more content to its readers, provides a broader platform for more writers and creates more targeted opportunities for our advertising partners.

About All Habs:

All Habs Hockey Magazine is an independent digital hockey magazine with a primary focus on the Montreal Canadiens. It is a recognized brand in the hockey world as a trusted source for news, opinion and analysis of the Canadiens. Its mission is to build a world-wide network of hockey fans that are informed, engaged, entertained and connected.

About Rocket Sports Media:

Rocket Sports Media, Inc. is a respected sports and entertainment media company committed to pursuing and reporting the truth in an ethically responsible manner. RSM works to develop a talented, diverse set of writers, providing them a platform to share their voice with the broadest possible audience.  Our core commitment to honesty, integrity, and values guides our engagement with readers, personnel, and business partners.


Contact:
To learn more about the launch or for prime advertising opportunities, please contact:

Brittany Freitas

Coordinator of Public Relations, Rocket Sports Media
Email: Brittany@allhabs.net

Follow on Twitter: @All_Habs @RocketSportsInc

How do Sports Fans Use Twitter?

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ROCKET SPORTS MEDIA, INC.

RSM and UQAM Collaborate to Research Use of Twitter by Sports Fans

For Immediate Release:

June 6, 2013

MONTREAL, QC — Representatives from Rocket Sports Media, Inc. (RSM) announced today a new initiative in collaboration with the School of Management at the University of Quebec at Montreal (ESG UQAM).  RSM is the digital publisher of premiere sports and entertainment websites such as All Habs Hockey Magazine (AllHabs.net) and Hockey Pub (HockeyPub.com). The success of these sites and their dominant position in social media has attracted the attention of researchers looking to learn more about the impact of social media in the sports industry.

Sallim Dahman, a master’s student in marketing at ESG UQAM, understands the power of social media and has decided to focus his thesis on the use of Twitter by sports organizations. One of the components of his work involves an online survey he has created with the assistance of his research director, Francois Marticotte. The survey will be used to gather information on the habits of sports fans and their use of Twitter.

With more than 62,000 people following the All Habs Twitter account (@All_Habs), Dahman recognized the advantage in partnering with RSM and approached President and Founder Rick Stephens with a proposal to work together. Stephens was immediately intrigued by the idea, and says he believes it presents a unique opportunity to learn more about the dedicated readers of All Habs, while contributing expertise to a talented student in the Montreal educational community.

“Given my background in survey research, I fully appreciate its value in planning and effective decision-making,” said Stephens. “I am pleased to collaborate with Sallim and with UQAM on this project that will contribute to a growing body of work on the importance of social media. At the same time, it will provide us with an opportunity to forge an even stronger connection with our worldwide community.”

The survey will help to determine if the use of Twitter by sports organizations affects their brand loyalty amongst fans. Targeted to Twitter users age 18 and over, it will also measure brand trust, commitment and involvement. At least 500 participants will fill out the questionnaire, conducted in both French and English, which will take approximately 10-15 minutes to complete.

“All Habs has become a trusted brand in the hockey world,” said Stephens.  “Our success and ability to compete with the mainstream media is a direct result of the commitment and loyalty of our readers.”

The survey can be completed by all sports fans even those without a Twitter account. It can be found online here:

French version of the survey

https://www.surveymonkey.com/s/twitter_et_sport

English version of the survey

https://www.surveymonkey.com/s/twitter_and_sport

 

For more information regarding this press release, Rocket Sports Media, Inc., its publications, or advertising and sponsorship inquiries, please contact Rick Stephens at rick@rocketsportsmedia.com.

Website: http://www.rocketsportsmedia.com/

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ROCKET POWER | RSM Supports Ottawa Regional Cancer Foundation Initiative

Rocket Power is an initiative pioneered by Rocket Sports Media designed to mobilize hockey fans to support charitable organizations and to get involved in their communities. We proud to help raise awareness with a series of continuing features  intended to spotlight members of the hockey community who are making a difference.

By Erica, Fundraising Coordinator, Rocket Power

excerpted from Hockey Pub :

MONTREAL, QC. — Melissa Milonow, a 23-year-old Habs fan living in Ottawa, is an athlete who’s not afraid of a challenge. After all, she was drafted to the CWHL a few years ago. She recently sought out local fundraising events that would allow her to do two things she loves: helping others and staying in shape. Next week, she’ll be doing both at a fundraising event in Ottawa.

Melissa Tell us a bit about this event.

The event I am participating in is called Bust a Move (For Breast Health) and it is a one-day fitness and fundraising event to celebrate and fight for breast health. “Bust a Move” was founded in Halifax in 2010 and has since raised over two million dollars for breast health programs.

The Ottawa edition of Bust A Move is being organized by the Ottawa Regional Cancer Foundation. It takes place on March 2 at the Ottawa Athletic Club and involves five hours of fitness sessions – yes, I will be working out for the entire five hours! Hour 1 involves dancing and stepping to rock style music; hour 2 involves dance routines with a Zumba flavour; hour 3 is a flow yoga class; hour 4 is a kickboxing and martial arts workout and finally hour 5 is Urban Dance.

Read the entire article titled “Rocket Power: Melissa Busts a Move for Breast Health” at HockeyPub.com

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Are you a hockey fan trying to make a difference or raise money for a good cause? We’d love to hear from you. Email erica(at)allhabs.net and we’ll be in touch!

Rocket Sports Media Emerges As New Digital Sports Publishing Company

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FOR IMMEDIATE RELEASE – JANUARY 14, 2013

Rocket Sports Media, Inc. Emerges As New Digital Sports Publishing Company

Montreal, QC – January 14, 2013 — A new name in digital sports publishing was announced today with the creation of Rocket Sports Media, Inc., established January 1, 2013.  Led by President and Founder Rick Stephens, Rocket Sports Media, Inc. (RSM) is a digital media publisher of premier sports and entertainment websites.

“Launching Rocket Sports Media is the next logical step in an ambitious plan to attract sports enthusiasts who are increasingly getting their information from premier online sources who are both professional and credible.  RSM will provide us with the organizational structure necessary to attract partners while retaining the nimbleness to be extremely responsive to our readers,” says Stephens.

Its website, RocketSportsMedia.com, officially launched today and serves as a business-to-business portal connecting business owners with exceptional avenues through which to promote their products and/or venues while also engaging current or potential partners.  The site also serves as a place to describe RSM’s organizational mission that Stephens says is built on a model that stresses community building.  He adds that the company’s view is to provide an all-encompassing global reach for sports enthusiasts and says, “We aim to inform, entertain and engage while connecting with fans world-wide.”

RSM is responsible for publishing two website brands, All Habs Hockey Magazine (AllHabs.net) and Hockey Pub (HockeyPub.com).  “We have devoted the past few years to developing our brand recognition, recruiting a top-notch writing team, and connecting with sports fans around the world,” explains Stephens.  “We have become a trusted source in the hockey world, hold a dominant position in social media, and we are a recognized leader in organizing fan events.”

All Habs is a digital hockey magazine with a primary focus on the Montreal Canadiens.  It is known as a trusted source for Habs news and in-depth analysis, giving passionate fans their daily dose of all things related to their favourite team.  With over 58,000 followers, @All_Habs is ranked as the 15th most influential hockey account on Twitter, giving them an unmatched audience reach in social media.

Publishing daily original content 12 months of the year in four languages (English, French, Spanish, and Brazilian Portuguese), All Habs is comprised of a team of writers, many of whom are degreed, experienced journalists, who write from a variety of perspectives producing original content in a variety of languages.  The site also boasts team members who contribute work as photographers, video editors and event planners all committed to creating premiere products and fan experiences.

Hockey Pub serves a directory of sports bars for fans to discover the best places to watch a game. It is a handy guide for locals as well as business travelers. Visitors can read reviews and share opinions on food, drink, TV-viewing and sports atmosphere, all characteristics that make for a great fan experience.  Hockey Pub is also a place for sports fans to learn about Hockey Parties, autograph signings and other fan events.

Additionally, RSM uses the extensive reach of its brands to fuel Rocket Power, a philanthropic initiative aimed at partnering with charitable organizations in an effort to mobilize sports fans to make a difference in the lives of others.  Successful collaborations have included Hockey Fights Cancer, Five Hole for Food, and the Max Pacioretty Foundation.

For more information regarding Rocket Sports Media, Inc., its publications, or for advertising inquiries, please contact Rick Stephens at rick@allhabs.net.

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web: www.rocketsportsmedia.com

Twitter: @RocketSportsInc

Facebook: www.facebook.com/Rocket.Sports.Media.Inc