INTERVIEW | Intermission Feature on Rocket Sports Media [AUDIO]

Rocket Sports Media was honoured this past season to be featured on radio during the intermission of a game between the St. John’s IceCaps and Toronto Marlies. The interview was expertly conducted by veteran broadcaster Brian Rogers, focused on the genesis and rapid growth of this sports and entertainment company which has earned a reputation of being a trusted source for breaking information, expert analysis and informed opinion.

Rick Stephens and Amy Johnson spoke proudly about their talented team of contributors, about Rocket Sports being a recognized leader in social media and about daily engagement with passionate hockey fans through their premiere product.

Rocket Sports Media is a cross-platform premium publisher of sports and entertainment sites such as All Habs Hockey Magazine, IceCaps Hockey Report, Czech List and Hockey Pub. These sites offer fresh, original, multi-media content through news, analysis, game reports and feature articles, while also acting as a vehicle for fan engagement and community initiatives.

Listen to the full interview in the player below!

Rocket Sports Media intermission feature

We are grateful to Brian Rogers and the St. John’s IceCaps for the opportunity to share the Rockets Sports Media story with their listeners and fans and look forward to another season working with the IceCaps and their outstanding team of players, coaches, and staff.

FEATURE | We Will Be Story Tellers

“There are two primary ways to share knowledge. You can PUSH information out, or you can PULL them in with a story.”
(Photo by Reagan Sports)
(Photo by Reagan Sports)
MONTREAL, QC. — As we know, hockey fans can find information about their favorite team from a plethora of websites. The internet is flooded by sites with scores, game summaries and basic information fed by news services — so much so, that they are barely recognizable from one another.
Another grouping of sites are the so-called ‘fast food’ pages of hockey. They offer provocative headlines, beguiling  rumours and slick photos in a tabloid format. Also known as click bait, these websites drive traffic to their ads, offering limited content beyond the sensational and are usually characterized by being highly untrustworthy.
Then there are the mainstream operations whose online presence is an afterthought to their regular focus.  The sites and their journalists are happy to use their large infrastructure to push information to their subscribers but are unwilling, or find it much more difficult, to engage with typical fans.
We provide news and information. But we go well beyond that offering insight, opinion and analysis. We strive to ensure that our content is accurate, holding to the belief that being right is more important than being first.
We are committed to building a global community of passionate hockey fans and work to actively engage them in dialogue and debate.
We innovate, challenge ourselves and reinvent.
There are sites who try to copy what we have built (some quite directly) but why would readers go anywhere else when we did it first and we do it better?
It’s up to each of member of the Rocket Sports team us to ensure that we are strengthening the founding principles of our site, fundamental to journalism.
Truth. Accuracy. Fairness. Independence. Accountability.
So let’s continue to write intriguing articles with well-researched content, support fellow team members and interact with our community.
Let others push information. We will be story tellers!

Rocket Sports Media Launches Four New Hockey Publications

MEDIA RELEASE

Rocket Sports Media Launches Four New Hockey Publications

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Habs fan in Vitória, Brazil (Photo by Anna Lombardi)

MONTREAL, QC. – This summer, Rocket Sports Media, Inc. (RSM) has launched a series of new websites to meet the growing global demand for hockey information via its All Habs Hockey Magazine brand.

All Habs has been the digital leader for providing original content to fans of the Montreal Canadiens in four languages:  English, French, Spanish and Brazilian-Portuguese.  This multilingual collection has been housed, until now, all on the AllHabs.net platform.  In addition, the website reported on the Hamilton Bulldogs, the AHL affiliate of the Montreal Canadiens.

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As of this summer, a separate site was developed for each of these areas of focus, resulting in the rollout of:

Le Magazine All Habs    (fr.allhabs.net)

All Habs Brasil / All Hockey Brasil            (br.allhabs.net / hockeybrasil.com)

Bulldogs Hockey Report               (bulldogs.allhabs.net / bulldogshockeyreport.com)

The Spanish site, All Habs en Espanol, will be unveiled in the fall.

In addition, RSM is complimenting this phase of expansion with an English-Czech bilingual website focusing on Czech hockey prospects playing in Europe and North-America building upon a popular AllHabs.net column from its Czech based correspondent.

The Czech List   (czechlist.allhabs.net / theczechlist.com)

Each of the four new websites are built upon the same popular magazine format as All Habs, featuring trusted information, accurate analysis, diverse opinions and fan-focused columns. The expansion further meets the RSM ongoing goal to provide original content to its readers in their language of choice.  The enhanced experience includes readers of its flag-ship site, All Habs, which results in improved navigability.

As a sports and entertainment media company, Rocket Sports Media continues to maintain its strong position in the industry by maturing and evolving its portfolio of brands to nimbly respond to changes in the marketplace. RSM continues to bring more choice and more content to its readers, provides a broader platform for more writers and creates more targeted opportunities for our advertising partners.

About All Habs:

All Habs Hockey Magazine is an independent digital hockey magazine with a primary focus on the Montreal Canadiens. It is a recognized brand in the hockey world as a trusted source for news, opinion and analysis of the Canadiens. Its mission is to build a world-wide network of hockey fans that are informed, engaged, entertained and connected.

About Rocket Sports Media:

Rocket Sports Media, Inc. is a respected sports and entertainment media company committed to pursuing and reporting the truth in an ethically responsible manner. RSM works to develop a talented, diverse set of writers, providing them a platform to share their voice with the broadest possible audience.  Our core commitment to honesty, integrity, and values guides our engagement with readers, personnel, and business partners.


Contact:
To learn more about the launch or for prime advertising opportunities, please contact:

Brittany Freitas

Coordinator of Public Relations, Rocket Sports Media
Email: Brittany@allhabs.net

Follow on Twitter: @All_Habs @RocketSportsInc

RSM souhaite la bienvenue aux Fantômes du Forum de Montréal

par Brittany Freitas, Coordonnatrice des relations publiques, Rocket Sports Média – traduit par Kathy K.

MONTREAL, QC. — Rocket Sports Média est fier d’annoncer la formation d’un nouveau partenariat avec Fantômes du Forum. Nous sommes ravis de les accueillir dans la famille RSM.

Chez Rocket Sports Média (RSM), nous contribuons à bâtir une communauté mondiale et engagée d’amateurs sports. Nous nous sommes engagés à fournir de l’information et du divertissement pour celle-ci, et notre collaboration avec Fantômes du Forum nous aidera à continuer de développer le réseau.

FDFlogoMRFantômes du Forum (FdF) est un forum/groupe de discussion francophone centré autour du Canadien de Montréal, qui vise aussi à maintenir une atmosphère légère et familiale. FdF accueille l’humour ainsi que le développement de nouveaux liens d’amitié en discutant le hockey ou n’importe quel autre sujet dans une manière animée et divertissante.

Un des objectifs primaires de FdF est de soutenir les organisations charitables. RSM incorporera cette portion de la mission de FdF dans notre initiative “Rocket Power” où les partisans peuvent s’unir afin de faire une différence dans la vie des autres.

aalemagazine1«All Habs Hockey Magazine» est la publication phare de RSM, qui met en vigueur du contenu original publié dans quatre langues. Nous avons l’intention de présenter Fantômes comme composante essentielle du lancement du Magazine All Habs. Le Magazine fait partie de notre stratégie d’élargir notre couverture francophone afin de satisfaire la demande croissante.

Le slogan de FdF est comme suit : «C’est effrayant à quel point on a du plaisir.» Nous pensons que vous aurez du plaisir aussi. Glissez un mot à vos amis : les Fantômes du Forum de Montréal ont une nouvelle adresse.

Nous sommes fiers de ce nouveau partenariat. Notre équipe en pleine expansion travaillera fort afin de vous fournir avec une expérience inédite, en continuant de vous amener une communauté de hockey en ligne de la plus haute qualité.

RSM Welcomes Ghosts of the Montreal Forum

By Brittany Freitas, Public Relations Coordinator, Rocket Sports Media

MONTREAL, QC. — Rocket Sports Media is proud to announce a new partnership with Fantômes du Forum. We are excited to welcome them into the RSM family.

At Rocket Sports Media (RSM) we are dedicated to building an engaged community of sports fans world-wide. We are committed to keeping that community informed and entertained, and our collaboration with Fantômes du Forum will help us to continue building connections.

FDFlogoMRFantômes du Forum (FdF) is a French-language forum / discussion group centered around the Montreal Canadiens, which also focuses on keeping a light-hearted and family atmosphere. FdF fosters humour and development of new friendships while talking about hockey or any other subject in a lively and entertaining manner.

One of FdF’s main goals is to support charitable organizations. RSM will incorporate that portion of the FdF mission into our “Rocket Power” initiative, where fans can unite to make a difference in the lives of others.

aalemagazine1All Habs Hockey Magazine is the flagship digital publication of RSM which features original content published in four languages. We intend to feature Fantômes as a key component of our launch of Le Magazine All Habs. Le Magazine is part of our strategy to broaden our French language coverage to meet increasing demand.

The motto of FdF is “C’est effrayant à quel point on a du plaisir / It’s scary how much we enjoy.” We think that you will enjoy too. Tell your friends that the ghosts of the Montreal Forum have a new home.

We are proud of this new partnership. Our newly expanded writing team will be working hard to provide you with a new fan experience as we continue bringing you a premiere online hockey community.


en Français: RSM souhaite la bienvenue aux Fantômes du Forum de Montréal

ROCKET POWER | Join Fellow Sports Fans in the Typhoon Relief Effort

by Erica, Fundraising Specialist, RocketSportsMedia.com

MONTREAL, QC. — It’s time for us all to team up for a common goal.

When a natural disaster strikes, especially on the other side of the world, it can be hard for us to imagine the extent of the damage. We hear of people losing their lives or their homes, and of aid efforts rushing in to do whatever is possible. We hope that there’s enough food and medical attention for the victims. One thing that I know I haven’t always thought about is what happens as a country tries to rebuild after such a disaster.

(Reuters/Erik De Castro)
(Reuters/Erik De Castro)

It’s happened (unfortunately) many times in the past, and it’s happened again in the Philippines in the wake of Super Typhoon Haiyan (called Yolanda in the Philippines.) Ten thousand people are believed dead; hundreds of thousands more have lost their homes. The areas most affected by the typhoon are home to about 15 million people. It’s quite possible that we in North America haven’t even seen the full effects of the devastation on the news (see video below from Tacloban City.) We might be lacking some details, but we know one thing for sure: there are people who need our help.

As such, Rocket Sports Media, through its Rocket Power charitable program, is asking for your help by introducing the All Habs Typhoon Relief Effort.  All Habs Hockey Magazine is an RSM publication that brings together hockey fans of the Montreal Canadiens.  This tight-knit community is unwavering in its support of the Habs.  This passionate fan base has expressed a desire to pull together in tough times to demonstrate their caring spirit.
But this effort goes beyond team affiliation.  Rocket Power is a mechanism that we have carefully developed over the past four years to unite sports fans to make a difference in the lives of those in need.
We want to bring your attention to this desperate situation and come together to raise funds for Humanitarian Coalition – comprised of Oxfam Canada, Oxfam QuebecCARE Canada, Plan Canada, and Save the Children. Many of these organizations have had long-standing outposts in the Philippines and were prepared to provide aid as soon as disaster struck.
For our friends south of the border, we suggest that you contribute to the American Red Cross to help their global response effort.

We have set a modest goal — we hope that you will join your fellow hockey friends to help us reach it.  Please contribute what you can or challenge fellow fans:

(Reuters/Erik De Castro)
(Reuters/Erik De Castro)
  • Pledge a dollar amount for every Habs goal or win
  • Pledge a dollar amount for every loss by your least favourite team
  • Choose a player and donate his jersey number or pledge for every point or penalty minute he gets
  • Get your hockey pool involved and have people donate after they lose
We want to hear your donation story! Share it with us in the comments section.
As an added bonus, the Canadian government has announced that they’ll match every donation made to registered Canadian charities for typhoon relief. Your donation will go twice as far, and may be tax-deductible if you’re a Canadian resident, so what are you waiting for?
Get creative! Help us reach our goal. You’ll feel really good about it, and you’ll be helping people who desperately need it. Visit the Rocket Power donation portal – your money goes directly to the Humanitarian Coalition – and make a donation by December 1st, 2013.

Rocket Power is an initiative pioneered by Rocket Sports Media designed to mobilize hockey fans to support charitable organizations and to get involved in their communities.

How do Sports Fans Use Twitter?

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ROCKET SPORTS MEDIA, INC.

RSM and UQAM Collaborate to Research Use of Twitter by Sports Fans

For Immediate Release:

June 6, 2013

MONTREAL, QC — Representatives from Rocket Sports Media, Inc. (RSM) announced today a new initiative in collaboration with the School of Management at the University of Quebec at Montreal (ESG UQAM).  RSM is the digital publisher of premiere sports and entertainment websites such as All Habs Hockey Magazine (AllHabs.net) and Hockey Pub (HockeyPub.com). The success of these sites and their dominant position in social media has attracted the attention of researchers looking to learn more about the impact of social media in the sports industry.

Sallim Dahman, a master’s student in marketing at ESG UQAM, understands the power of social media and has decided to focus his thesis on the use of Twitter by sports organizations. One of the components of his work involves an online survey he has created with the assistance of his research director, Francois Marticotte. The survey will be used to gather information on the habits of sports fans and their use of Twitter.

With more than 62,000 people following the All Habs Twitter account (@All_Habs), Dahman recognized the advantage in partnering with RSM and approached President and Founder Rick Stephens with a proposal to work together. Stephens was immediately intrigued by the idea, and says he believes it presents a unique opportunity to learn more about the dedicated readers of All Habs, while contributing expertise to a talented student in the Montreal educational community.

“Given my background in survey research, I fully appreciate its value in planning and effective decision-making,” said Stephens. “I am pleased to collaborate with Sallim and with UQAM on this project that will contribute to a growing body of work on the importance of social media. At the same time, it will provide us with an opportunity to forge an even stronger connection with our worldwide community.”

The survey will help to determine if the use of Twitter by sports organizations affects their brand loyalty amongst fans. Targeted to Twitter users age 18 and over, it will also measure brand trust, commitment and involvement. At least 500 participants will fill out the questionnaire, conducted in both French and English, which will take approximately 10-15 minutes to complete.

“All Habs has become a trusted brand in the hockey world,” said Stephens.  “Our success and ability to compete with the mainstream media is a direct result of the commitment and loyalty of our readers.”

The survey can be completed by all sports fans even those without a Twitter account. It can be found online here:

French version of the survey

https://www.surveymonkey.com/s/twitter_et_sport

English version of the survey

https://www.surveymonkey.com/s/twitter_and_sport

 

For more information regarding this press release, Rocket Sports Media, Inc., its publications, or advertising and sponsorship inquiries, please contact Rick Stephens at rick@rocketsportsmedia.com.

Website: http://www.rocketsportsmedia.com/

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Rocket Sports Media Announces Partnership with True Rivalry Apparel

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FOR IMMEDIATE RELEASE – MARCH 23, 2013

Rocket Sports Media Announces Partnership with True Rivalry Apparel

MONTREAL, QC. – March 23, 2013 — This week, Rocket Sports Media, Inc. (RSM) and True Rivalry announced a new partnership created to give passionate sports fans a different way to make their voices heard.  The initiative is led by Rick Stephens, President and Founder of Rocket Sports Media, and Jason Portnoy, President and Founder of True Rivalry.

RSM is a digital media publisher of premier sports and entertainment websites like All Habs Hockey Magazine (AllHabs.net) and Hockey Pub (HockeyPub.com).  “We have become a trusted source in the hockey world, hold a dominant position in social media, and we are a recognized leader in organizing fan events,” says Stephens.  RSM holds a mission to provide an all-encompassing global reach for sports enthusiasts by finding ways to inform, entertain, and engage them.

A partnership with True Rivalry (TrueRivalry.com) goes a long way towards fulfilling that mission.  True Rivalry is a Montreal-based sports apparel designer and manufacturer specializing in unlicensed merchandise geared  toward fans of all sports and teams.  “We cater to all levels,” says Portnoy, “from the ones who would miss their own wedding for a playoff game, to the casual fan, and even to the person who just wants to wear a cool and stylish looking tee.”

By combining the influential online presence of RSM’s brands and their popular fan events with the unique, quality merchandise of True Rivalry, sports fans will have an opportunity to speak their mind and support their favorite teams in an array of different avenues: online, in person, and as part of their wardrobe.  Stephens believes fans will greatly benefit from this new collaboration and adds, “At Rocket Sports Media, we are committed to being innovative in our industry and responsive to our community.  I’m thrilled to be involved with a company that has a similar business philosophy and has demonstrated a distinct ability to tap into the pulse of passionate sports fans.”

Portnoy agrees that the partnership with RSM is a perfect fit for him and his growing company.  “I just think the ideas for collaboration are endless.  I am excited to be working with a group that shares the same thought mentality, strategy, and vision that we pretty much use to run True Rivalry.”  He adds that he has admired the work of RSM as a loyal reader of All Habs Hockey Magazine.  “It’s a website that isn’t afraid to start a conversation and debate.”  Stephens is equally supportive of True Rivalry’s products and says, “It’s refreshing to work with a business that’s helping fans to truly express themselves and make a statement.  They accurately capture what’s in the minds of sports enthusiasts and offer a quality product that you are proud to wear.”

True Rivalry merchandise will appear in various giveaways, promotions, and prizes online and at RSM-sponsored events.

 

For more information regarding this press release, Rocket Sports Media, Inc., its publications, or for advertising and sponsorship inquiries, please contact Rick Stephens at rick@rocketsportsmedia.com.

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Rocket Sports Media Emerges As New Digital Sports Publishing Company

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FOR IMMEDIATE RELEASE – JANUARY 14, 2013

Rocket Sports Media, Inc. Emerges As New Digital Sports Publishing Company

Montreal, QC – January 14, 2013 — A new name in digital sports publishing was announced today with the creation of Rocket Sports Media, Inc., established January 1, 2013.  Led by President and Founder Rick Stephens, Rocket Sports Media, Inc. (RSM) is a digital media publisher of premier sports and entertainment websites.

“Launching Rocket Sports Media is the next logical step in an ambitious plan to attract sports enthusiasts who are increasingly getting their information from premier online sources who are both professional and credible.  RSM will provide us with the organizational structure necessary to attract partners while retaining the nimbleness to be extremely responsive to our readers,” says Stephens.

Its website, RocketSportsMedia.com, officially launched today and serves as a business-to-business portal connecting business owners with exceptional avenues through which to promote their products and/or venues while also engaging current or potential partners.  The site also serves as a place to describe RSM’s organizational mission that Stephens says is built on a model that stresses community building.  He adds that the company’s view is to provide an all-encompassing global reach for sports enthusiasts and says, “We aim to inform, entertain and engage while connecting with fans world-wide.”

RSM is responsible for publishing two website brands, All Habs Hockey Magazine (AllHabs.net) and Hockey Pub (HockeyPub.com).  “We have devoted the past few years to developing our brand recognition, recruiting a top-notch writing team, and connecting with sports fans around the world,” explains Stephens.  “We have become a trusted source in the hockey world, hold a dominant position in social media, and we are a recognized leader in organizing fan events.”

All Habs is a digital hockey magazine with a primary focus on the Montreal Canadiens.  It is known as a trusted source for Habs news and in-depth analysis, giving passionate fans their daily dose of all things related to their favourite team.  With over 58,000 followers, @All_Habs is ranked as the 15th most influential hockey account on Twitter, giving them an unmatched audience reach in social media.

Publishing daily original content 12 months of the year in four languages (English, French, Spanish, and Brazilian Portuguese), All Habs is comprised of a team of writers, many of whom are degreed, experienced journalists, who write from a variety of perspectives producing original content in a variety of languages.  The site also boasts team members who contribute work as photographers, video editors and event planners all committed to creating premiere products and fan experiences.

Hockey Pub serves a directory of sports bars for fans to discover the best places to watch a game. It is a handy guide for locals as well as business travelers. Visitors can read reviews and share opinions on food, drink, TV-viewing and sports atmosphere, all characteristics that make for a great fan experience.  Hockey Pub is also a place for sports fans to learn about Hockey Parties, autograph signings and other fan events.

Additionally, RSM uses the extensive reach of its brands to fuel Rocket Power, a philanthropic initiative aimed at partnering with charitable organizations in an effort to mobilize sports fans to make a difference in the lives of others.  Successful collaborations have included Hockey Fights Cancer, Five Hole for Food, and the Max Pacioretty Foundation.

For more information regarding Rocket Sports Media, Inc., its publications, or for advertising inquiries, please contact Rick Stephens at rick@allhabs.net.

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web: www.rocketsportsmedia.com

Twitter: @RocketSportsInc

Facebook: www.facebook.com/Rocket.Sports.Media.Inc