ROCKET POWER | Join Fellow Sports Fans in the Typhoon Relief Effort

by Erica, Fundraising Specialist,

MONTREAL, QC. — It’s time for us all to team up for a common goal.

When a natural disaster strikes, especially on the other side of the world, it can be hard for us to imagine the extent of the damage. We hear of people losing their lives or their homes, and of aid efforts rushing in to do whatever is possible. We hope that there’s enough food and medical attention for the victims. One thing that I know I haven’t always thought about is what happens as a country tries to rebuild after such a disaster.

(Reuters/Erik De Castro)
(Reuters/Erik De Castro)

It’s happened (unfortunately) many times in the past, and it’s happened again in the Philippines in the wake of Super Typhoon Haiyan (called Yolanda in the Philippines.) Ten thousand people are believed dead; hundreds of thousands more have lost their homes. The areas most affected by the typhoon are home to about 15 million people. It’s quite possible that we in North America haven’t even seen the full effects of the devastation on the news (see video below from Tacloban City.) We might be lacking some details, but we know one thing for sure: there are people who need our help.

As such, Rocket Sports Media, through its Rocket Power charitable program, is asking for your help by introducing the All Habs Typhoon Relief Effort.  All Habs Hockey Magazine is an RSM publication that brings together hockey fans of the Montreal Canadiens.  This tight-knit community is unwavering in its support of the Habs.  This passionate fan base has expressed a desire to pull together in tough times to demonstrate their caring spirit.
But this effort goes beyond team affiliation.  Rocket Power is a mechanism that we have carefully developed over the past four years to unite sports fans to make a difference in the lives of those in need.
We want to bring your attention to this desperate situation and come together to raise funds for Humanitarian Coalition – comprised of Oxfam Canada, Oxfam QuebecCARE Canada, Plan Canada, and Save the Children. Many of these organizations have had long-standing outposts in the Philippines and were prepared to provide aid as soon as disaster struck.
For our friends south of the border, we suggest that you contribute to the American Red Cross to help their global response effort.

We have set a modest goal — we hope that you will join your fellow hockey friends to help us reach it.  Please contribute what you can or challenge fellow fans:

(Reuters/Erik De Castro)
(Reuters/Erik De Castro)
  • Pledge a dollar amount for every Habs goal or win
  • Pledge a dollar amount for every loss by your least favourite team
  • Choose a player and donate his jersey number or pledge for every point or penalty minute he gets
  • Get your hockey pool involved and have people donate after they lose
We want to hear your donation story! Share it with us in the comments section.
As an added bonus, the Canadian government has announced that they’ll match every donation made to registered Canadian charities for typhoon relief. Your donation will go twice as far, and may be tax-deductible if you’re a Canadian resident, so what are you waiting for?
Get creative! Help us reach our goal. You’ll feel really good about it, and you’ll be helping people who desperately need it. Visit the Rocket Power donation portal – your money goes directly to the Humanitarian Coalition – and make a donation by December 1st, 2013.

Rocket Power is an initiative pioneered by Rocket Sports Media designed to mobilize hockey fans to support charitable organizations and to get involved in their communities.

How do Sports Fans Use Twitter?








RSM and UQAM Collaborate to Research Use of Twitter by Sports Fans

For Immediate Release:

June 6, 2013

MONTREAL, QC — Representatives from Rocket Sports Media, Inc. (RSM) announced today a new initiative in collaboration with the School of Management at the University of Quebec at Montreal (ESG UQAM).  RSM is the digital publisher of premiere sports and entertainment websites such as All Habs Hockey Magazine ( and Hockey Pub ( The success of these sites and their dominant position in social media has attracted the attention of researchers looking to learn more about the impact of social media in the sports industry.

Sallim Dahman, a master’s student in marketing at ESG UQAM, understands the power of social media and has decided to focus his thesis on the use of Twitter by sports organizations. One of the components of his work involves an online survey he has created with the assistance of his research director, Francois Marticotte. The survey will be used to gather information on the habits of sports fans and their use of Twitter.

With more than 62,000 people following the All Habs Twitter account (@All_Habs), Dahman recognized the advantage in partnering with RSM and approached President and Founder Rick Stephens with a proposal to work together. Stephens was immediately intrigued by the idea, and says he believes it presents a unique opportunity to learn more about the dedicated readers of All Habs, while contributing expertise to a talented student in the Montreal educational community.

“Given my background in survey research, I fully appreciate its value in planning and effective decision-making,” said Stephens. “I am pleased to collaborate with Sallim and with UQAM on this project that will contribute to a growing body of work on the importance of social media. At the same time, it will provide us with an opportunity to forge an even stronger connection with our worldwide community.”

The survey will help to determine if the use of Twitter by sports organizations affects their brand loyalty amongst fans. Targeted to Twitter users age 18 and over, it will also measure brand trust, commitment and involvement. At least 500 participants will fill out the questionnaire, conducted in both French and English, which will take approximately 10-15 minutes to complete.

“All Habs has become a trusted brand in the hockey world,” said Stephens.  “Our success and ability to compete with the mainstream media is a direct result of the commitment and loyalty of our readers.”

The survey can be completed by all sports fans even those without a Twitter account. It can be found online here:

French version of the survey

English version of the survey


For more information regarding this press release, Rocket Sports Media, Inc., its publications, or advertising and sponsorship inquiries, please contact Rick Stephens at



Rocket Sports Media Announces Partnership with True Rivalry Apparel




Rocket Sports Media Announces Partnership with True Rivalry Apparel

MONTREAL, QC. – March 23, 2013 — This week, Rocket Sports Media, Inc. (RSM) and True Rivalry announced a new partnership created to give passionate sports fans a different way to make their voices heard.  The initiative is led by Rick Stephens, President and Founder of Rocket Sports Media, and Jason Portnoy, President and Founder of True Rivalry.

RSM is a digital media publisher of premier sports and entertainment websites like All Habs Hockey Magazine ( and Hockey Pub (  “We have become a trusted source in the hockey world, hold a dominant position in social media, and we are a recognized leader in organizing fan events,” says Stephens.  RSM holds a mission to provide an all-encompassing global reach for sports enthusiasts by finding ways to inform, entertain, and engage them.

A partnership with True Rivalry ( goes a long way towards fulfilling that mission.  True Rivalry is a Montreal-based sports apparel designer and manufacturer specializing in unlicensed merchandise geared  toward fans of all sports and teams.  “We cater to all levels,” says Portnoy, “from the ones who would miss their own wedding for a playoff game, to the casual fan, and even to the person who just wants to wear a cool and stylish looking tee.”

By combining the influential online presence of RSM’s brands and their popular fan events with the unique, quality merchandise of True Rivalry, sports fans will have an opportunity to speak their mind and support their favorite teams in an array of different avenues: online, in person, and as part of their wardrobe.  Stephens believes fans will greatly benefit from this new collaboration and adds, “At Rocket Sports Media, we are committed to being innovative in our industry and responsive to our community.  I’m thrilled to be involved with a company that has a similar business philosophy and has demonstrated a distinct ability to tap into the pulse of passionate sports fans.”

Portnoy agrees that the partnership with RSM is a perfect fit for him and his growing company.  “I just think the ideas for collaboration are endless.  I am excited to be working with a group that shares the same thought mentality, strategy, and vision that we pretty much use to run True Rivalry.”  He adds that he has admired the work of RSM as a loyal reader of All Habs Hockey Magazine.  “It’s a website that isn’t afraid to start a conversation and debate.”  Stephens is equally supportive of True Rivalry’s products and says, “It’s refreshing to work with a business that’s helping fans to truly express themselves and make a statement.  They accurately capture what’s in the minds of sports enthusiasts and offer a quality product that you are proud to wear.”

True Rivalry merchandise will appear in various giveaways, promotions, and prizes online and at RSM-sponsored events.


For more information regarding this press release, Rocket Sports Media, Inc., its publications, or for advertising and sponsorship inquiries, please contact Rick Stephens at