All posts by Rick Stephens

INTERVIEW | Intermission Feature on Rocket Sports Media [AUDIO]

Rocket Sports Media was honoured this past season to be featured on radio during the intermission of a game between the St. John’s IceCaps and Toronto Marlies. The interview was expertly conducted by veteran broadcaster Brian Rogers, focused on the genesis and rapid growth of this sports and entertainment company which has earned a reputation of being a trusted source for breaking information, expert analysis and informed opinion.

Rick Stephens and Amy Johnson spoke proudly about their talented team of contributors, about Rocket Sports being a recognized leader in social media and about daily engagement with passionate hockey fans through their premiere product.

Rocket Sports Media is a cross-platform premium publisher of sports and entertainment sites such as All Habs Hockey Magazine, IceCaps Hockey Report, Czech List and Hockey Pub. These sites offer fresh, original, multi-media content through news, analysis, game reports and feature articles, while also acting as a vehicle for fan engagement and community initiatives.

Listen to the full interview in the player below!

Rocket Sports Media intermission feature

We are grateful to Brian Rogers and the St. John’s IceCaps for the opportunity to share the Rockets Sports Media story with their listeners and fans and look forward to another season working with the IceCaps and their outstanding team of players, coaches, and staff.

FEATURE | We Will Be Story Tellers

“There are two primary ways to share knowledge. You can PUSH information out, or you can PULL them in with a story.”
(Photo by Reagan Sports)
(Photo by Reagan Sports)
MONTREAL, QC. — As we know, hockey fans can find information about their favorite team from a plethora of websites. The internet is flooded by sites with scores, game summaries and basic information fed by news services — so much so, that they are barely recognizable from one another.
Another grouping of sites are the so-called ‘fast food’ pages of hockey. They offer provocative headlines, beguiling  rumours and slick photos in a tabloid format. Also known as click bait, these websites drive traffic to their ads, offering limited content beyond the sensational and are usually characterized by being highly untrustworthy.
Then there are the mainstream operations whose online presence is an afterthought to their regular focus.  The sites and their journalists are happy to use their large infrastructure to push information to their subscribers but are unwilling, or find it much more difficult, to engage with typical fans.
We provide news and information. But we go well beyond that offering insight, opinion and analysis. We strive to ensure that our content is accurate, holding to the belief that being right is more important than being first.
We are committed to building a global community of passionate hockey fans and work to actively engage them in dialogue and debate.
We innovate, challenge ourselves and reinvent.
There are sites who try to copy what we have built (some quite directly) but why would readers go anywhere else when we did it first and we do it better?
It’s up to each of member of the Rocket Sports team us to ensure that we are strengthening the founding principles of our site, fundamental to journalism.
Truth. Accuracy. Fairness. Independence. Accountability.
So let’s continue to write intriguing articles with well-researched content, support fellow team members and interact with our community.
Let others push information. We will be story tellers!

ROCKET POWER | Help Keep Kids Active with Youth Fit!

By Erica, Fundraising Coordinator, Rocket Sports Media

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MONTREAL, QC. — Rocket Sports Media is always happy to encourage its readers to take part in physical activity. A new crowdfunding project out of Vaughan, Ontario, is trying to do just that. Youth Fit! is a project pioneered by a local organization, Kater 2 Kids, destined to help children and teenagers stay active through a variety of high-tech activities and games, and is looking for donations to help fund its state-of-the-art fitness and activities centre.

Both costs and competitive levels of youth sports activities are rising. It’s not always possible for a child to join a sports team, so a centre like Youth Fit! might just be exactly what’s needed for many kids and teenagers in Vaughan. After-school programs and summer camps give youth an opportunity to have somewhere to go where they will not only  be safe and supervised, but where they can stay in shape, stay healthy, and make friends. Youth Fit! has a mission to increase physical activity and healthy nutrition habits among children and teens, in order to reduce the incidence of obesity and Type II Diabetes. In 2011, overweight/obesity rates for Canadian teenagers stood at 17 percent for girls and 24 percent for boys.

Anyone interested in donating is welcome to visit their Indiegogo campaign online or the Kater 2 Kids website for more information.

ROCKET POWER | Rocket Sports Supports Autism Speaks

Rocket Power is an initiative pioneered by Rocket Sports Media designed to mobilize hockey fans to support charitable organizations and to get involved in their communities. We proud to help raise awareness with a series of continuing features  intended to spotlight members of the hockey community who are making a difference.

By Erica, Fundraising Coordinator, Rocket Power

excerpted from All Habs Hockey Magazine :

MONTREAL, QC. — Wendy Ferris Groulx has been instrumental in involving the Montreal Canadiens with fundraisers for autism spectrum disorders. She and her husband, Canadiens goaltending coach Pierre Groulx, are parents to twin boys. One of the twins, Leo, was diagnosed with autism just over a year ago. Here, she discusses her, and the Canadiens’, involvement with Autism Speaks, to raise both funds and public awareness for the disorder.

walknow-300x104How did you get involved with Autism Speaks?

This happened through the Montreal Canadiens Children’s Foundation. Our of our twin boys, Leo, was diagnosed with autism a little more than a year ago, a couple of months before his 3rd birthday. During the lockout, my husband spoke with Geneviève Paquette, the executive director of the Montreal Canadiens Children’s Foundation and suggested that the Foundation do something to promote autism awareness, if possible. She then brought this all together, with Pierre and I creating Team Canadiens-Pierre Groulx for Walk Now for Autism Speaks, and both Autism Speaks and the social-services group CRDI-Montérégie coming together to promote autism awareness at the April 1 game at the Bell Centre.

Read the entire article titled “Rocket Power: Canadiens Speaking up for Autism Speaks” at AllHabs.net

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Are you a hockey fan trying to make a difference or raise money for a good cause? We’d love to hear from you. Email erica(at)allhabs.net and we’ll be in touch!

ROCKET POWER | RSM Supports Ottawa Regional Cancer Foundation Initiative

Rocket Power is an initiative pioneered by Rocket Sports Media designed to mobilize hockey fans to support charitable organizations and to get involved in their communities. We proud to help raise awareness with a series of continuing features  intended to spotlight members of the hockey community who are making a difference.

By Erica, Fundraising Coordinator, Rocket Power

excerpted from Hockey Pub :

MONTREAL, QC. — Melissa Milonow, a 23-year-old Habs fan living in Ottawa, is an athlete who’s not afraid of a challenge. After all, she was drafted to the CWHL a few years ago. She recently sought out local fundraising events that would allow her to do two things she loves: helping others and staying in shape. Next week, she’ll be doing both at a fundraising event in Ottawa.

Melissa Tell us a bit about this event.

The event I am participating in is called Bust a Move (For Breast Health) and it is a one-day fitness and fundraising event to celebrate and fight for breast health. “Bust a Move” was founded in Halifax in 2010 and has since raised over two million dollars for breast health programs.

The Ottawa edition of Bust A Move is being organized by the Ottawa Regional Cancer Foundation. It takes place on March 2 at the Ottawa Athletic Club and involves five hours of fitness sessions – yes, I will be working out for the entire five hours! Hour 1 involves dancing and stepping to rock style music; hour 2 involves dance routines with a Zumba flavour; hour 3 is a flow yoga class; hour 4 is a kickboxing and martial arts workout and finally hour 5 is Urban Dance.

Read the entire article titled “Rocket Power: Melissa Busts a Move for Breast Health” at HockeyPub.com

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Are you a hockey fan trying to make a difference or raise money for a good cause? We’d love to hear from you. Email erica(at)allhabs.net and we’ll be in touch!