All posts by Rick Stephens

INTERVIEW | Intermission Feature on Rocket Sports Media [AUDIO]

Rocket Sports Media was honoured this past season to be featured on radio during the intermission of a game between the St. John’s IceCaps and Toronto Marlies. The interview was expertly conducted by veteran broadcaster Brian Rogers, focused on the genesis and rapid growth of this sports and entertainment company which has earned a reputation of being a trusted source for breaking information, expert analysis and informed opinion.

Rick Stephens and Amy Johnson spoke proudly about their talented team of contributors, about Rocket Sports being a recognized leader in social media and about daily engagement with passionate hockey fans through their premiere product.

Rocket Sports Media is a cross-platform premium publisher of sports and entertainment sites such as All Habs Hockey Magazine, IceCaps Hockey Report, Czech List and Hockey Pub. These sites offer fresh, original, multi-media content through news, analysis, game reports and feature articles, while also acting as a vehicle for fan engagement and community initiatives.

Listen to the full interview in the player below!

Rocket Sports Media intermission feature

We are grateful to Brian Rogers and the St. John’s IceCaps for the opportunity to share the Rockets Sports Media story with their listeners and fans and look forward to another season working with the IceCaps and their outstanding team of players, coaches, and staff.

FEATURE | We Will Be Story Tellers

“There are two primary ways to share knowledge. You can PUSH information out, or you can PULL them in with a story.”
(Photo by Reagan Sports)
(Photo by Reagan Sports)
MONTREAL, QC. — As we know, hockey fans can find information about their favorite team from a plethora of websites. The internet is flooded by sites with scores, game summaries and basic information fed by news services — so much so, that they are barely recognizable from one another.
Another grouping of sites are the so-called ‘fast food’ pages of hockey. They offer provocative headlines, beguiling  rumours and slick photos in a tabloid format. Also known as click bait, these websites drive traffic to their ads, offering limited content beyond the sensational and are usually characterized by being highly untrustworthy.
Then there are the mainstream operations whose online presence is an afterthought to their regular focus.  The sites and their journalists are happy to use their large infrastructure to push information to their subscribers but are unwilling, or find it much more difficult, to engage with typical fans.
We provide news and information. But we go well beyond that offering insight, opinion and analysis. We strive to ensure that our content is accurate, holding to the belief that being right is more important than being first.
We are committed to building a global community of passionate hockey fans and work to actively engage them in dialogue and debate.
We innovate, challenge ourselves and reinvent.
There are sites who try to copy what we have built (some quite directly) but why would readers go anywhere else when we did it first and we do it better?
It’s up to each of member of the Rocket Sports team us to ensure that we are strengthening the founding principles of our site, fundamental to journalism.
Truth. Accuracy. Fairness. Independence. Accountability.
So let’s continue to write intriguing articles with well-researched content, support fellow team members and interact with our community.
Let others push information. We will be story tellers!

ROCKET POWER | Help Keep Kids Active with Youth Fit!

By Erica, Fundraising Coordinator, Rocket Sports Media


MONTREAL, QC. — Rocket Sports Media is always happy to encourage its readers to take part in physical activity. A new crowdfunding project out of Vaughan, Ontario, is trying to do just that. Youth Fit! is a project pioneered by a local organization, Kater 2 Kids, destined to help children and teenagers stay active through a variety of high-tech activities and games, and is looking for donations to help fund its state-of-the-art fitness and activities centre.

Both costs and competitive levels of youth sports activities are rising. It’s not always possible for a child to join a sports team, so a centre like Youth Fit! might just be exactly what’s needed for many kids and teenagers in Vaughan. After-school programs and summer camps give youth an opportunity to have somewhere to go where they will not only  be safe and supervised, but where they can stay in shape, stay healthy, and make friends. Youth Fit! has a mission to increase physical activity and healthy nutrition habits among children and teens, in order to reduce the incidence of obesity and Type II Diabetes. In 2011, overweight/obesity rates for Canadian teenagers stood at 17 percent for girls and 24 percent for boys.

Anyone interested in donating is welcome to visit their Indiegogo campaign online or the Kater 2 Kids website for more information.

ROCKET POWER | Rocket Sports Supports Autism Speaks

Rocket Power is an initiative pioneered by Rocket Sports Media designed to mobilize hockey fans to support charitable organizations and to get involved in their communities. We proud to help raise awareness with a series of continuing features  intended to spotlight members of the hockey community who are making a difference.

By Erica, Fundraising Coordinator, Rocket Power

excerpted from All Habs Hockey Magazine :

MONTREAL, QC. — Wendy Ferris Groulx has been instrumental in involving the Montreal Canadiens with fundraisers for autism spectrum disorders. She and her husband, Canadiens goaltending coach Pierre Groulx, are parents to twin boys. One of the twins, Leo, was diagnosed with autism just over a year ago. Here, she discusses her, and the Canadiens’, involvement with Autism Speaks, to raise both funds and public awareness for the disorder.

walknow-300x104How did you get involved with Autism Speaks?

This happened through the Montreal Canadiens Children’s Foundation. Our of our twin boys, Leo, was diagnosed with autism a little more than a year ago, a couple of months before his 3rd birthday. During the lockout, my husband spoke with Geneviève Paquette, the executive director of the Montreal Canadiens Children’s Foundation and suggested that the Foundation do something to promote autism awareness, if possible. She then brought this all together, with Pierre and I creating Team Canadiens-Pierre Groulx for Walk Now for Autism Speaks, and both Autism Speaks and the social-services group CRDI-Montérégie coming together to promote autism awareness at the April 1 game at the Bell Centre.

Read the entire article titled “Rocket Power: Canadiens Speaking up for Autism Speaks” at


Are you a hockey fan trying to make a difference or raise money for a good cause? We’d love to hear from you. Email erica(at) and we’ll be in touch!

ROCKET POWER | RSM Supports Ottawa Regional Cancer Foundation Initiative

Rocket Power is an initiative pioneered by Rocket Sports Media designed to mobilize hockey fans to support charitable organizations and to get involved in their communities. We proud to help raise awareness with a series of continuing features  intended to spotlight members of the hockey community who are making a difference.

By Erica, Fundraising Coordinator, Rocket Power

excerpted from Hockey Pub :

MONTREAL, QC. — Melissa Milonow, a 23-year-old Habs fan living in Ottawa, is an athlete who’s not afraid of a challenge. After all, she was drafted to the CWHL a few years ago. She recently sought out local fundraising events that would allow her to do two things she loves: helping others and staying in shape. Next week, she’ll be doing both at a fundraising event in Ottawa.

Melissa Tell us a bit about this event.

The event I am participating in is called Bust a Move (For Breast Health) and it is a one-day fitness and fundraising event to celebrate and fight for breast health. “Bust a Move” was founded in Halifax in 2010 and has since raised over two million dollars for breast health programs.

The Ottawa edition of Bust A Move is being organized by the Ottawa Regional Cancer Foundation. It takes place on March 2 at the Ottawa Athletic Club and involves five hours of fitness sessions – yes, I will be working out for the entire five hours! Hour 1 involves dancing and stepping to rock style music; hour 2 involves dance routines with a Zumba flavour; hour 3 is a flow yoga class; hour 4 is a kickboxing and martial arts workout and finally hour 5 is Urban Dance.

Read the entire article titled “Rocket Power: Melissa Busts a Move for Breast Health” at


Are you a hockey fan trying to make a difference or raise money for a good cause? We’d love to hear from you. Email erica(at) and we’ll be in touch!

Meet the RSM Team: Kristina

by Amy, Managing Editor, (

So you can get to know Habs players, All Habs provides you with “Who’s this guy” condensed biographies. So you can get to know the people who write for you, we present “Who’s this guy/girl All Habs Special Edition”. Today, Kristina.

Kristina – Contributor,
  • Height: 5’9″
  • Age: 26
  • Writes: Writes right, shoots left
  • Born: Boston, Massachusetts
  • Drafted: By All Habs, September 2010
The Specs
  • Chartered Accountant by day (and sometimes too many nights); hockey and sports fanatic 24/7. She’s been a Habs fan since she started playing street hockey as a kid with her older brother and the neighbourhood dudes. Kristina grew up watching Hockey Night in Canada listening to Dick Irvin’s phenomenal play by play and begging to stay up late to watch the west coast game. She doesn’t need permission anymore. She was probably about 7 or 8 the first time she went to the Forum, her mother gave her and her brother two tickets and two hotdogs while she stood in the standing room and didn’t move for two and half hours just so she wouldn’t lose her spot. She joined All Habs while she was away in Lebanon, tweeting. Rick Stephens messaged her after she was tweeting about watching Habs preseason games at 3 AM Lebanon time on the slowest internet known to man. The rest is history.
The Essentials
  • Salty over sweet. Standard over automatic. Fast over slow. Whiskey over Vodka (beer is a close second). Coffee is meant to be black. She loves to hike, run, play hockey, tennis and ski/water-ski. She has a shoe obsession and loves to cook. The BBQ is her favorite cooking contraption, especially for bacon and pineapple. Kristina doesn’t watch television shows except sporting activities (duh) although Sex and the City is her favorite series of all time. She would love to go to Australia someday…mostly because it seems like it could fall off the earth at any moment.
What you must know
  • She has torn both ACL’s and had both knees operated once. She tore the first one when she was 12 playing touch football and had it fixed at 16; tore the second at 19 playing soccer on a rainy day and had that one fixed when she was 20. She still plays sports as if she never tore anything at all…a few screws can’t stop her. Her right ankle is noticeably bigger than the left from all the times she has sprained it playing basketball and soccer. She would challenge anyone to a game of foosball and beat them.
What you probably didn’t know
  • One of the most memorable things she has ever done was drive to the South Rim of the Grand Canyon from Las Vegas and back in the same day. It was a total of 10 hours in a rented car from Enterprise but it was worth every second.  No pictures or explanations do justice to the mind-blowing vastness of the Canyon. It’s no wonder it is one of the seven wonders of the world. You really need to see with your own eyes. All you need is a car and some good company…oh and a pair of hiking shoes.
The Stats
All Habs Author Bio | Compiled by: Amy | Design by: Stevo | © All Habs 2012

Canadiens Coverage: What’s in Store for You

Written by Rick Stephens, All Habs Hockey Magazine

All Habs Team at Canadiens home-opener (Photo by Rick Stephens)

MONTREAL, QC. — This five-day hiatus from Habs hockey has given us an opportunity to review the 11-games played so far and look ahead to what we might expect from the Canadiens in the months to come. Let’s take a few minutes to turn the camera on ourselves and repeat the exercise. With more than 70 regular season games left to play, let’s answer your question “What can we expect from All Habs?”

Our plans are a little more ambitious this year, because there are more of you visiting our site, a lot more! In September we set an all-time record for visits to All Habs — in October, we beat it. In fact we’ve had to move to a new server to accommodate all of you.

If you have ever flown out of San Francisco International Airport you are aware that it is known for it’s particularly steep takeoffs. Well, that is the same trajectory of All Habs over the past year, and we have YOU, the readers to thank for it!

So what makes us different?

First time readers notice that we are called All Habs Hockey Magazine. That’s deliberate — we have assembled a huge amount of exclusive, original content in a digital magazine format. Unlike other websites, you can browse through categories all the way down the main page to find new articles rather than having just one or two recent pieces at the top of the page.

Whether you are looking for in-depth features, game previews and reviews, headline and game day news, fan-focussed pieces, the latest video, or official news releases, you can find it all at All Habs. It’s comprehensive hockey coverage and you can count on us being here to publish fresh content 12 months of the year.

“To build a world-wide network of Montreal Canadiens fans who are informed, engaged, entertained and connected.” — All Habs Network mission statement

As you see from our mission statement, we are well aware that Habs fans are everywhere. We initiated as a way of uniting Canadiens fans who are more than a stones-throw from the Bell Centre. To this end, we provide original content in English, French, Spanish and Brazilian Portuguese — we’ve also integrated a translation feature in our toolbar to accommodate those who aren’t part of the four major language groups in the Canadiens fanbase.

The convenience doesn’t stop there. Many feature articles are recorded by a professional voice artist and are available to listen from our site providing another way for visitors to enjoy our offerings. We call it All Habs Out Loud.

You’ll notice a remarkable amount of variety written from diverse perspectives. We try to have something for everyone with one or two exceptions. We do not promote rumours nor do we provide white-space for bickering trolls.

But if you are looking for a website that would rather be right than first, then All Habs is the place for you. Your trust is very important to us. We are glad to be the source you rely on for your daily dose of Habs news and in-depth analysis.

This is your site and we do our best to reach out and connect with you. All Habs is a recognized industry leader in the use of social media. Rather than just an vehicle to push our content, we use tools like Twitter, Facebook, and Tumblr to discuss issues and gather your opinions.

With close to 45,000 followers on Twitter, @All_Habs is the 11th most influential hockey account (as reported by the Edmonton Journal in an article titled “Kings of Hockey Reporting on Twitter.”) Being listed in the same neighbourhood as Bob McKenzie, Darren Dreger and The Hockey News for the second year in a row has us all feeling rather proud. But more importantly for our readers, you can be assured that no other single team media site can match our reach.

So basically All Habs is a platform where all hockey fans can meet and interact in the way they most feel comfortable whether via an informative read, interacting in a discussion forum or meeting in person. Yes, in person too. Our fan events bring passionate hockey enthusiasts together in person to meet, network and create friendships in ten cities across Canada and the United States through

How do we do it?

The backbone of All Habs is a committed team of talented people — we consider ourselves a family. There are gifted writers, many of whom are trained and experienced journalists who write from a variety of perspectives producing original content in a variety of languages. We are also photographers, video editors, event coordinators and fantasy sports experts all committed to creating premiere products and fan experiences.

Here’s just a sample of what you can expect from a few of our writers.

Stevo (@stevofarnham)
“I will offer my opinions and analysis on the Canadiens, with a special focus on goaltending. I will monitor the evolution of Carey Price and Peter Budaj, with an eye to how they stack up against their division rivals.”

Robyn (@ladyhabs)
“You can expect me to deliver a refreshing outlook on the team from a fan’s perspective. I am plugged into the Montreal community, and can usually be found watching games at pubs across the city, along with my fellow die hard Habs supporters.”

Kathy (@czechtacular)
“My focus will be on Montreal Canadiens’ prospects, playing in the AHL and CHL. You can expect daily news, multimedia clips and informative features like “Who’s This Guy?” which will be of interest to our readers who wish to keep an eye on their future Habs.”

Chantal (@habsgirl4life)
“I love to involve readers in my articles, I enjoy the interaction. I will ask for your opinion, make up quizzes, and take polls via my Twitter account so you can have your say. I will concentrate on contributing French content, but will continue to submit English articles from time to time.”

You’ve heard from us, the next steps are yours.

  1. Read our articles, leave comments to share your views.
  2. Subscribe to All Habs via RSS.
  3. Add us on Twitter, Facebook, Tumblr, LinkedIn, Flickr and YouTube.
  4. “Like” our website page on Facebook and browse through our photo albums.
  5. Visit our mobile site when you are on the go.
  6. Attend a Canadiens viewing party organized by Habs Tweetup.
  7. Get the best prices for Canadiens seats at the All Habs Ticket Center.
  8. Spread the word by telling your family, friends, neighbours and colleagues that you’ve found the place to connect with Habs fans.
  9. If you wish to be more involved, use the Contact Us tab to share how you can make a unique contribution to our team.

As you see, we’ve prepared for exciting season of hockey coverage. We’re thrilled that you have chosen to make All Habs a regular part of your day and we are sincerely grateful for your support. Now with the mini-break coming to an end, let’s get back to Canadiens hockey.

Go Habs Go!


The All Habs team

Rick Amélie Amy
Bailey Brian Chantal
Dayes EP Erica
Gaby Iain Joce
Joe Kathy Kayla
Kristina Lady E Lyse
Michael Pablo Pier-Luc
Reza Robert Robyn
Rovena Sara Simon
Steven Stevo Uly


Reprinted from All Habs Hockey Magazine

What is a Hockey Party? [VIDEO]

Posted to YouTube by AllHabs

It’s true what they say – Habs fans are everywhere! The Montreal Canadiens have a fiercely loyal following, found all across Canada and the United States, and even Australia, Brazil, England, and Japan. It’s Planet Habs! brings Canadiens supporters together to meet in person, watch a game and create new connections, building a community of passionate sports consumers – globally!

If you have been to a Habs Tweetup, we want to hear from you.  Record a video and tell us why you love the Canadiens and Habs Tweetups!

Visit for the “Casting Call” details.  While you are there don’t forget to RSVP for an upcoming Habs Tweetup near you.